Level Up: Digital Transformation with Digital Nomads

Digital Transformation is about leveraging digital technologies to effectively solve traditional problems we as humans are facing everyday. During this workshop we will analyze the level of digital maturity of the Hong Kong SMEs.

Workshop

Description

[Level Up with Campfire]

Digital Transformation is about leveraging digital technologies to effectively solve traditional problems we as humans are facing everyday. During this workshop we will analyze the level of digital maturity of the Hong Kong SMEs. We will talk more in detail about the different tools Google offers to traditional businesses to help them to be effectively visible online and change the traditional way of acquiring new clients.

Event Details:

Date: Wednesday 10 April
Time: 7:00pm-8:30pm
Venue: Campfire Causeway Bay 10/F
Fee: $70 non-member // $50 members*

*Discount code: "CAMPERS"

Topics discussed:
- The digitalisation process in Hong Kong and the struggle of the SMEs
- Google My Business and your visibility in Google Maps
- New clients acquisition with Google Ads
- Retention of existing clients and improvement of your website with Google Analytics

Takeaways:
- Learn how to effectively position your business in Google Maps and help people to identify the physical location of your shop
- Acquire new clients online with a cost efficient Google Ads campaigns
- Retain your clients and identify new potential markets for your products/services with Google Analytics

Who should attend:
- Companies that are looking to innovate the way the traditional way of doing business using the online channels
- Businesses that are struggling to make the right steps in order to complete their innovation process
- SMEs that want to save money and time on their digitalisation efforts